Monthly Archives: February 2011

Weekly Leaks (feb 21 to feb 27)

Global
Apple Sends Out Invites for Next Week’s iPad 2 Event
Mobile World Congress: Buzz Wrap-Up
HOW TO: Use QR Codes for Event Marketing
Offline Conversions: How To Measure The Real ROI Of Paid Search
Sports Fans Could Soon Tune in to Games Live on Youtube
Europeans Spend More Than One Day a Month on the Internet [article in French]

Social Media
Who Gives the Most Trusted Recommendation? “People Like Me” or Experts?

Facebook
The World Is Obsessed With Facebook (video)
Facebook Improves Search Results On Site
The 5 Most Viral Facebook Campaigns
Payvment’s Shopping Mall App is a Competitor to Amazon on Facebook
Facebook App Lets You Stalk – er, Monitor Relationships

Various
Single White Feline?
The 20 Best Reactions By Bieber Fans Over Justin Cutting His Hair
Rear View Girls – actually a Levi’s Campaign [article in French]

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26 February 2011

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Weekly Leaks (feb 14 to feb 20)

Global
Google’s Search Results Get More Social; Twitter As The New Facebook “Like”
Google Courts Yahoo Users With New Delicious Bookmarks Importer Tool
Nokia Partners With Microsoft, Embraces Windows Phone 7
IBM’s Watson Computer Crushes Two Jeopardy Champions
Did the Facebook Vs. Google War Just Take A New Turn?

Social Media
New Data: “Engage in the Conversation” May Not Actually Work
Top Social Media Brands : Infographic
Are Companies’ Reputations Built on Social Media? [in French]

Facebook
What is a good Engagement Rate on a Facebook Page?
KLM Personal Space Experiment
Lil Wayne Steals Oreo’s Record for Most Likes in 24 Hours
Why Most Facebook Marketing Doesn’t Work
10 Killer Facebook Page Creation Tools
Facebook Photo Trends [infographic]

Various
Making Life Easier With Augmented Reality
Rear View Girls – Los Angeles
Waterfall!
One Million Heineken Hugs
Thank You – a 1,000,000 Times
Rémi Gaillard in Mario Kart [French]

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18 February 2011

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Weekly Leaks (feb 7 to feb 13)

Global
Social Media Takes Over From E-mail in the US
AOL Buys Huffington Post For 315 Million Dollars
1 Million Coupons Sold in 24 Hours on Living Social
Free Music Can Pay As Well As Paid Music says YouTube

Social Media
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey (slideshare)
The Fantabulous Lists of Social Media Case Studies
The 10 Unbreakable Laws of Social Media (slideshare)
Class of 2011: If Social Media Were a High School
How Social Media Strengthens Companies

Facebook
New Facebook Pages: Everything You Need to Know
Upgrade Your Facebook Page
Facebook Explains Real-Time Commenting
Facebook Users in China Doubled to 700,000 within a Month

Various
New Old Spice Commercial
The Shaving Helmet
Raw Video : Man Politely Robs Wash Store
Kitten in Slow Motion

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11 February 2011

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How to start a pandemic.

If you’re in the business of marketing, you’re in the business of digital. If you’re in the business of digital, this is how to start a pandemic:

 

How I Learned to Start a Pandemic from Turnstyle Video on Vimeo.

Director Lance Weiler’s Pandemic 1.0 was one of the most talked-about experiences at Sundance 2011’s New Frontier program. This story-telling project is equally part-film, part-interactive game, part-sociological experiment and part-genius.

Makes you want to start a pandemic, doesn’t it?

#thetrendwatch

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10 February 2011

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Weekly Leaks (jan 31 to feb 6)

Global
Introducing the Android Market website
The 1st 100% iPad Daily Newspaper
Myspace For Sale
Google Latitude Adds Checkings
Google Shopper for iPhone
Google Hotspot Launches in France [article in French]

Social Media
Which Performance Indicators to Look at for Social Media
French Internet Users Spend 4 hours per month on Social Media [article in French]

Facebook
Airlines Give Free Facebook Access in February
Facebook Averaged Almost 8 New Registrations Per Second in 2010
9 out of 10 Teens on Facebook. What is the 10th up to? [article in French]

Various
SuperBowl Commercials
Volkswagon Commercial : The Force
After Foursquare, Fucksquare
Visit the World’s Most Famous Museums with Google Art Project
Ice Cream Guy [article in French]

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4 February 2011

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