YouTube’s “Life in a Day” Experiment

07
Jul
10

lifeinaday


Life In A Day” is an historic global experiment to create the world’s largest user-generated feature film: a documentary, shot in a single day, by you.

Every day, 6.7 billion people view the world through their own unique lens. Imagine if there was a way to collect all of these perspectives, to aggregate and mold them into the cohesive story of a single day on earth. Today, we’re excited to announce the launch of “Life in a Day,” a historic cinematic experiment that will attempt to do just that: document one day, as seen through the eyes of people around the world. – Official Google Blog

Renowned director Ridley Scott signed on to executive produce the experiment and Oscar-winning director Kevin Macdonald will edit the most compelling footage. The final documentary is slated to premiere at the 2011 Sundance Film Festival.

Check out the video introduction for “Life in a Day” after the jump:

Life in a Day Introduction

If you’re inspired to join the experiment and determined to make the final cut, here’s some insight into what executive producer Ridley Scott is looking for:

Ridly Scott on “Life in a Day”

If you partake in the experiment, let us know. We’d love to see what a day in your life looks like.

There’s no excuse. You have a digital camera, go out and shoot your film. Seriously, there is no excuse. – Ridley Scott

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The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.