Because it’s important to know the difference between trends and hype, here’s a keynote presented last Saturday…
UFOs: Abduction by the marketing hype cycle
View more presentations from Armando Alves.
4 Responses to “Abducted by the marketing hype cycle”
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The TrendWatch:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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Vi a sua apresentação no Sábado, e foi uma agradável supresa. Conseguiu conquistar a plateia. Deveriam existir mais conferências de marketing digital em portugal ( e melhor organizadas que esta), dar a conhecer as new trends, a evolução do mercado, novos serviços disponíveis, novos conceitos, para que se saia dos conceitos generalistas instalados, ouvir, explicar para que se arrisque mais na comunicação.
abduction is such a strong word. but i can agree to a point. there is alot of hype out there which has no actual value to it. i see it every where. short post but direct and to the point i like it.
–Anna
♠Strategic Marketing
Too much hype on the internet, especially marketing. What can you do about it, it will always be there. Trend and Hype are related, some would say the latest Trend is the Latest Hype and vice versa. Most New Trends are Hype anyway.
Great discussion is going on this blog i’d like to join with you guys and gain knowledge from it.