British politicians are more than capable of making themselves look stupid but when ‘Speechbreaker’ is so much fun, it’s hard to resist giving a helping hand. Created by Lean Mean Fighting Machine for the Liberal Democrats, it allows you to remix speeches by David Cameron and Gordon Brown and post the results on YouTube. It has a simple, user-friendly design and is so easy to use that you can post things like this within a couple of minutes:
When you get to the Nick Clegg section, you only have the choice of a few words – ‘Choose’, ‘the’, ‘Liberal’, ‘Democrats’ – and some applause.
I like the way LMFM have looked at this brief from a different angle and that they (and the client) have been brave enough to go with a solution that doesn’t actually generate any content for the Lib Dems. Instead, they have reminded everyone of the nonsense that they have heard from the other political parties and shown them who not to vote for while making the Lib Dems seem young and challenging.*
*Although I have to say that, for me, the inclusion of the ‘C’ word wasn’t necessary and its inevitable overuse kills the fun (or maybe I’m just getting old?!)
Really impressive work.
The hardest part was probably on the client side: approving it. Ballsy!