Where Else than in England would they Create a Social Network to Connect Bartenders, Brands and Pub Owners?

08
Jun
09

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One thing that always strikes me when I go to London is the importance of the after-work team gatherings at the local pub near the office. And British FullSIXers were no exception. For years, the Freemasons Arms pub in Covent Garden hosted their decadent Friday night parties.

And during one of those boozy nights, two former Fullsix employees, Simon Blezard & Thomas Vansteen came up with the idea to create a virtual bar network, or more specifically to launch the world’s first global social networking site dedicated purely to the drinks and hospitality sectors: barexchange.com

More and more employers turn to social networking sites to help them with their recruitment needs (we, at FullSIX NY found our PR agency via LinkedIn and hire our designers and developers on Facebook!). So are job hunters.

BarExchange is also a great tool for spirit/drinks brands to target barmen and barmaids and share with them professional content and offers. Almost 800 profiles were created in the two weeks following the launch, and the site has already signed an impressive number of pub, bar and restaurant chains as partners.

We wish you guys all the best luck!

More info about BarExchange:
Bar Exchange is a social networking forum for the bar & hospitality industry. A place to find work, recruit staff and share knowledge. Find a bar job in a pub, club, bar, restaurant, hotel or event local to you. Follow the Bar Exchange training videos; learn basic bartending skills or discover how to make a new cocktail with the latest drinks brands. Match your skills with employer vacancies who will come to you with their latest bar jobs. Bar Owners – recruit trained and skilled bar staff. Brands – connect with bar staff who will promote your brand. Community – meet with fellow bar staff in your area, attend events and parties, join in with competitions and groups.


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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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