#: France and Brands Online

A few data to sprinkle nicely in your oh so French Powerpoint slides! From today’s eMarketer’s post.

In 2009, there is lively discussion about how brands can use digital channels to deepen engagement and loyalty, as well as drive sales, whether on the Web or in retail stores,” says Karin von Abrams, eMarketer senior analyst and author of the new report, France Online: Where Brand Matters. “Many international brands, including some headquartered in France, have developed more comprehensive brand strategies for the French market than for their UK customers, for example. (…) The strategies French brands are employing to engage consumers online are relevant, to varying degrees, throughout the world,” says Ms. von Abrams. “The focus on brand values and brand priorities among French marketers has led to concrete results that other countries can learn from.