Comments on: Young Adults don’t drink your Kool-Aid (that much) http://www.thetrendwatch.com/2009/05/19/young-adults-dont-drink-your-kool-aid-that-much/ A daily serving of new media strategies, marketing concepts and designs that caught our attention. Thu, 11 Mar 2010 16:57:46 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Things to do in Texas http://www.thetrendwatch.com/2009/05/19/young-adults-dont-drink-your-kool-aid-that-much/comment-page-1/#comment-6305 Things to do in Texas Wed, 05 Aug 2009 19:50:09 +0000 http://www.thetrendwatch.com/?p=3109#comment-6305 A cool image is obvious. We won't even look at quality and trustworthiness if the image is not at all cool. There are plenty of reasonably cool good products out there - so we can be picky. A cool image is obvious. We won’t even look at quality and trustworthiness if the image is not at all cool. There are plenty of reasonably cool good products out there – so we can be picky.

]]> By: olivier PEYRE [FullSIX NY] http://www.thetrendwatch.com/2009/05/19/young-adults-dont-drink-your-kool-aid-that-much/comment-page-1/#comment-5773 olivier PEYRE [FullSIX NY] Tue, 19 May 2009 15:57:03 +0000 http://www.thetrendwatch.com/?p=3109#comment-5773 @Matt: According to this article from the New York Times, looks like clothing brands are not spared: http://www.thetrendwatch.com/2009/04/23/teenagers-really-care-less-and-less-about-your-brand/ @Matt: According to this article from the New York Times, looks like clothing brands are not spared:
http://www.thetrendwatch.com/2009/04/23/teenagers-really-care-less-and-less-about-your-brand/

]]> By: Matt http://www.thetrendwatch.com/2009/05/19/young-adults-dont-drink-your-kool-aid-that-much/comment-page-1/#comment-5771 Matt Tue, 19 May 2009 15:28:28 +0000 http://www.thetrendwatch.com/?p=3109#comment-5771 Interesting. But I wonder if their behaviour is consistent with the answers they gave... A cool image can often provide the brand with a 'halo effect' which in turn will improve their perceptions of the features above cool in the list. I'd like the see this question asked about specific brand categories, I think 'cool' might be a lot more important for clothing brands in comparison to cleaning brands. Interesting.

But I wonder if their behaviour is consistent with the answers they gave…
A cool image can often provide the brand with a ‘halo effect’ which in turn will improve their perceptions of the features above cool in the list.

I’d like the see this question asked about specific brand categories, I think ‘cool’ might be a lot more important for clothing brands in comparison to cleaning brands.

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