If you’re a bit of a nerd or just curious about what the future of the internet looks like, really take at least 15 minutes to check Google Wave demo. I haven’t been that impressed by a Demo in years. Facebook, beware…
Wave is coming up later this year, signup here to have google email you when it’s ready!
A few data to sprinkle nicely in your oh so French Powerpoint slides! From today’s eMarketer’s post.
In 2009, there is lively discussion about how brands can use digital channels to deepen engagement and loyalty, as well as drive sales, whether on the Web or in retail stores,” says Karin von Abrams, eMarketer senior analyst and author of the new report, France Online: Where Brand Matters. “Many international brands, including some headquartered in France, have developed more comprehensive brand strategies for the French market than for their UK customers, for example. (…) The strategies French brands are employing to engage consumers online are relevant, to varying degrees, throughout the world,” says Ms. von Abrams. “The focus on brand values and brand priorities among French marketers has led to concrete results that other countries can learn from.
According to a study by MTV Networks, among 18 to 24 year-old respondents in Germany, India, Japan, the UK and the US, the most popular features of a brand were good quality, trustworthiness and workability; a cool image only comes in the 4th position.
In each country, a majority of respondents reported that the Internet makes choosing brands easier. The data highlights the “need to engage in comprehensive 360-degree campaigns,” said Jules Robinson of Viacom Brand Solutions International. Just in case you had not realized yet…
One of the recurring subjects mentioned on the Trendwatch is the parallelism between sociological and historical themes applied to the online – such as the Invisible Hand for example. But the fact is that we’ve never tried to explain why we do it. Why is it important for marketers and online managers to understand what makes the internet, and most importantly, what makes the internet audience tick?
It’s quite simple – we know that the Internet is a Media tool like the Television or the Press but the fact is that it goes far beyond it. The Internet is a society by itself where people are free to express their free will and practically live a life disassociated from their real self. Yes, nothing new there. The reason why we keep analyzing the impact of the Internet, Web 2.0 and Internet Audiences is because the Internet is undergoing evolutions quite similar to our society – from the dawn of time to the classical age. Continue reading ‘The Evolution of the Internet Society’
…to promote their new television format, closer to a cinema ratio: 21:9. Screenshots and words don’t pay justice to that beauty. Enough said, go play!
Tip hat: Diogo Guimarães Montes
(…) the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles — all waiting for some eager pedestrian down below to position his head and/or arms in just the right spot to spark spontaneous picture-taking.
Pretty awesome way to stay in touch with your fans. Because unlike us, chances are that they probably don’t spend their day on Facebook and don’t own an iPhone.
After talking about Twitter on her show, Oprah has gathered a phenomenal number of Followers – 548,562 when I checked on 24 April and she’s only been a member for a week! Rather interestingly she’s only following 10 herself…
But Twitterers are not happy with her popularity on the site after thousands of new users joined to follow her, fuelling a rumour that the site was ‘slowing down’ due to the increased traffic. Twitter founder, Evan Williams, who appeared on Oprah the day she launched her feed, was forced to publicly deny the problem was caused by her profile. He told followers her arrival had a “huge effect” but his team “kept it under control”.
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