As read in the New York times today: “There is a shift in teenage mall culture, where saving money is now more important than finding the hot label.”
1 Response to “Teenagers really care less and less about your brand”
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The TrendWatch:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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Do you suggest that it’s a perfect timeframe for a campaing like the “laptop hunter”? ;))