http://www.thetrendwatch.com/2009/04/07/developing-your-social-media-strategy-the-basics/ A daily serving of new media strategies, marketing concepts and designs that caught our attention. Thu, 11 Mar 2010 16:57:46 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://www.thetrendwatch.com/2009/04/07/developing-your-social-media-strategy-the-basics/comment-page-1/#comment-7769 Facebook Applications Tue, 05 Jan 2010 13:17:52 +0000 http://www.thetrendwatch.com/?p=2727#comment-7769 Strategies play an important role in social media. If you have a good resources and backup plan then you can achieve success. Very informative post indeed. Thanks for this strategies. Strategies play an important role in social media. If you have a good resources and backup plan then you can achieve success. Very informative post indeed. Thanks for this strategies.

]]> http://www.thetrendwatch.com/2009/04/07/developing-your-social-media-strategy-the-basics/comment-page-1/#comment-7195 Carl Broady Sat, 21 Nov 2009 15:42:14 +0000 http://www.thetrendwatch.com/?p=2727#comment-7195 Fish Where The Fish Are At. Well put. Great blog. I'll be back. Fish Where The Fish Are At. Well put. Great blog. I’ll be back.

]]> http://www.thetrendwatch.com/2009/04/07/developing-your-social-media-strategy-the-basics/comment-page-1/#comment-5431 daniel Tue, 07 Apr 2009 16:22:37 +0000 http://www.thetrendwatch.com/?p=2727#comment-5431 i think the crass reaction i have after reading this is: indeed, they'd better create content to give away. i always found myself taking a free cookie or whatever around mid town, along with the message. i never take the message alone. i may be a tad cynical about viral ads, but as with everything, when the ad is well targeted, it doesn't feel like an ad. i remember specifically a nike ad along a release of two LCD soundsystem pcs, and LCD got a lot of flack for it, but i still think i paid a lot of attention to nike at that moment. and i don't love LCD any less for participating. on the other hand, sony stole, or rather its creatives got too close an inspiration from friends of mine and the attention was very negative within the people "in the know", the usual target and propagators of word of mouth ads. viral can backfire. i think the crass reaction i have after reading this is: indeed, they’d better create content to give away. i always found myself taking a free cookie or whatever around mid town, along with the message. i never take the message alone.
i may be a tad cynical about viral ads, but as with everything, when the ad is well targeted, it doesn’t feel like an ad. i remember specifically a nike ad along a release of two LCD soundsystem pcs, and LCD got a lot of flack for it, but i still think i paid a lot of attention to nike at that moment. and i don’t love LCD any less for participating. on the other hand, sony stole, or rather its creatives got too close an inspiration from friends of mine and the attention was very negative within the people “in the know”, the usual target and propagators of word of mouth ads. viral can backfire.

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