Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also use the same trickery and create traffic for our website?
For many, these practices are this magical event that must be forced upon the viewer or reader so that everyone will talk about “their thing.” However, buzz isn’t an event, but a reaction to a process. That process doesn’t start with a video on YouTube, but with a marketing strategy that encompasses social media and word-of-mouth marketing both online and offline.
Social Media Explorer highlights a few tactics to get you started when you begin to consider developing your social media strategy:
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i think the crass reaction i have after reading this is: indeed, they’d better create content to give away. i always found myself taking a free cookie or whatever around mid town, along with the message. i never take the message alone.
i may be a tad cynical about viral ads, but as with everything, when the ad is well targeted, it doesn’t feel like an ad. i remember specifically a nike ad along a release of two LCD soundsystem pcs, and LCD got a lot of flack for it, but i still think i paid a lot of attention to nike at that moment. and i don’t love LCD any less for participating. on the other hand, sony stole, or rather its creatives got too close an inspiration from friends of mine and the attention was very negative within the people “in the know”, the usual target and propagators of word of mouth ads. viral can backfire.
Fish Where The Fish Are At. Well put. Great blog. I’ll be back.