As we’ve mentioned time and time again, when a Startup enters a mature phase, there are two natural paths:
- On the company side, creating new functionalities or services that create either an addon to an existing service (AKA, mashups) or creating a service based on user experience and benchmark that makes everyone think “why didn’t I think of that?”;
- On the consumer side, using the service to multiple ends in such a way that the service itself gains new definitions.
Which way will you take advantage of your current services?
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