You might want to print those articles and read them on the train tonight. Or save some paper and add them to your InstaPaper account. Respectively on TechCrunch & Mashable.
*Yeah, that would be Cmd-D on a Mac.
1 Response to “Ctrl-D*: Why Advertising Is Failing On The Internet + How the iPhone 3.0 Will Create a New Mobile Economy”
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The TechCrunch article is fascinating. The idea that we don’t want/trust advertising seems pretty clear. As consumers, we know ads don’t exist to provide helpful information; they exist to persuade us.
And it also seems clear that the Internet provides better information than ads — in the form of consumer-generated reviews.
I wrote a longer response to it here:
http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/