Since November, Facebook members have been able to sign in to Citysearch using their Facebook log-ins via Facebook Connect. Then, their friends’ favorite restaurants and bars show up at the top of their Citysearch listings and they can publish their reviews to Facebook.
This meant changing Citysearch’s concept of itself from a stand-alone site to a service that publishes content all over the Web, Mr. Herratti said, and it has paid off. In the four months the site has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where
an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members:daily registrations on Citysearch have tripled.
Read the full article in bits, on nytimes.com
(I know, I post too much about Facebook…)
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