When you consider your budget for online advertisement, take this article in consideration. Basically you have to think that, no matter how much you place into display advertisement, your consumers will most likely access the link that appears highest on their search list. This is a normal trend as consumers are becoming more and more internet-savy and are creating natural filters to what really interests them.
Of course, this doesn’t apply to really innovative display advertisement – always remember that online if it isn’t engaging and with added value to the consumer, it’s just digital scrap.
Archive for March, 2009
31
Mar
09
30
Mar
09
We all knew that the web was a powerful tool, but only when academics recognize this do we actually realize how serious the medium is becoming. And even besides the academics, the sheer effort companies are putting towards finding interesting business models via the online tools is refreshing, to say the least. Some are actually really fascinating like CoTweet!
If you’re still wondering were you’re company should be, then you’re not online enough!
27
Mar
09
While Facebook is hunting for money (careful with the dot-com bubble burst – you should’ve learned a lesson back in Web 1.0…), Google is trying to discover ways to pull Tv-ad brokers into Youtube and Google TV. The crisis affects Startups and the Web 2.0 in general, in case you all failed to notice. I believe it will be ok, but better keep an eye out just in case.
26
Mar
09
Gartner released today the report: “Four Ways in Which Enterprises Are Using Twitter”:
DIRECT:
The company uses Twitter as a marketing or public relations channel.
INDIRECT:
The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation.
INTERNAL:
Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them.
AND MOST IMPORTANTLY IF YOU ASK ME:
Inbound Signaling.
The details on Gartner’s site, and an in-depth analysis with examples on RWW.
26
Mar
09
The fastest growing demographic on Facebook is still women over 55, and the biggest growth in terms of absolute new users over the last six month came amongst users 35-44. That will look good in your next Keynote! All the details on FacebookInsider ›
25
Mar
09
Jakob Nielsen is our favorite web design usability Guru and when Jakob says, we do implement his learnings in our latest products. Yes, we all love to Think Big and thanks to his study our designers will have a lot of fun making big and more enjoyable menus.
Based on the study, Mega drop-downs overcome regular drop-downs. What are their characteristics?
* Big, two-dimensional panels divided into groups of navigation options
* Navigation choices structured through layout, typography, and (sometimes) icons
* Everything visible at once — no scrolling
* Vertical or horizontal form factors when activated from top navigation bars; when activated from left-hand navigation, they might appear as mega fly-outs.
25
Mar
09
As we’ve mentioned time and time again, when a Startup enters a mature phase, there are two natural paths:
- On the company side, creating new functionalities or services that create either an addon to an existing service (AKA, mashups) or creating a service based on user experience and benchmark that makes everyone think “why didn’t I think of that?”;
- On the consumer side, using the service to multiple ends in such a way that the service itself gains new definitions.
Which way will you take advantage of your current services?
24
Mar
09
You might want to print those articles and read them on the train tonight. Or save some paper and add them to your InstaPaper account. Respectively on TechCrunch & Mashable.
*Yeah, that would be Cmd-D on a Mac.
24
Mar
09
Since November, Facebook members have been able to sign in to Citysearch using their Facebook log-ins via Facebook Connect. Then, their friends’ favorite restaurants and bars show up at the top of their Citysearch listings and they can publish their reviews to Facebook.
This meant changing Citysearch’s concept of itself from a stand-alone site to a service that publishes content all over the Web, Mr. Herratti said, and it has paid off. In the four months the site has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where
an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members:daily registrations on Citysearch have tripled.
Read the full article in bits, on nytimes.com
(I know, I post too much about Facebook…)
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