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	<title>Comments on: Marketing during the Recession, Golden Rule #5: Identify and Leverage your Zero Cost Marketing Assets First</title>
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	<link>http://www.thetrendwatch.com/2009/02/10/marketing-during-the-recession-golden-rule-5-identify-and-leverage-your-zero-cost-marketing-assets-first/</link>
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		<title>By: Recession and Brand ambassadors &#171; Arunrafi&#8217;s Blog</title>
		<link>http://www.thetrendwatch.com/2009/02/10/marketing-during-the-recession-golden-rule-5-identify-and-leverage-your-zero-cost-marketing-assets-first/comment-page-1/#comment-6769</link>
		<dc:creator>Recession and Brand ambassadors &#171; Arunrafi&#8217;s Blog</dc:creator>
		<pubDate>Sun, 11 Oct 2009 00:52:30 +0000</pubDate>
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		<description>[...] trap’ and should look for more economical sources of equity. Brands should awaken to the power of zero cost internal marketing assets like your customers, internal as well as external, who can represent your brand. Starbucks is what [...]</description>
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