Recession Series Intermezzo – A Small Twitter Post

In order to not cut the flow of the Recession Series on the Trendwatch, I’ll refrain from doing big posts. But I found today that Dell is communicating and offering discounts via Twitter. This is a brilliant way that shows some of the potential Twitter has (I told you I wasn’t giving up on this theme anytime soon…).
While communicating to a short number of users – if you consider 11.000 followers a short number, of course – Dell managed to increase sales with little effort, basically by targeting their communication and focusing on what they needed – to find the people interested in the company (thus, followers) and giving them added value connected to the companies’ objectives. And believe it or note, it worked!
Like written on the first post of the Recession Series, it’s not about inventing new technologies, it’s about using the current ones in different and obvious ways. There is a golden rules in Tweeter that I think that applies to any Marketer out there who has to be straight to the point and budget oriented to effectively reach their target – think about what you would like to receive. When users Tweet, they consider what they would like to see in other posts and if it’s not interesting, they unfollow. It’s all about bringing VALUE – as small is it may be, like communicating a drop in prices, a link to better invest your money or simply a link to a funny cartoon to brighten your day. It all comes down to giving.
And now, back to the Recession Monster!