I was watching a videogame review the other day – I really can’t remember the game but it was this really childish and simple game that I thought would be quite enjoyable for most kids. In the end, the reviewer gave it a really small score, saying it wasn’t that good of a game and it wasn’t worth your money. At the time, I thought to myself – “Who isn’t this game good to?”
The fact is that videogamers have evolved through time. While most still consider the videogamers a grey mass of players who simply differ by their genre preference or time invested playing, the fact is that the videogame target has definitely changed though time – and it has evolved deeply.
To simplify it, we can consider we’ve had 3 generation of videogamers – the ones before the videogame crash, the Nintendo generation and the new age gamers. And inside each we have different profiles and tastes. But what is more interesting is that each generation, like in everything, criticize the new generation by becoming a moral order and condemning the values the next generation is gaining by playing those games. So, those who are now criticizing Grand Theft Auto were the ones who were playing Super Mario in their NES at home a few years ago. And those who judged the Super Mario fans at the time were the ones playing Pong and Space Invaders in the arcades in the dawn of games. This leads me to two points: Continue reading ‘Online and Videogame Targets – Are you targeting correctly?’