Today is my recession deal, monitor your brand’s online reputation in ten minutes for FREE. In the daily activity of any agency or corporation it’s essential to follow what is said about your brand. With the rise of Internet, social-media and user-generated content all these conversations are right in front of us. It became technologically possible to be the observer and monitor the brand’s reputation. What is said can become either positive or negative, but you also have the possibility to react quickly and effectively. So here are my favorite tools to check in ten minutes and for free what is said about you:
With Google Alerts you receive email or RSS news based on the topic of your choice. The alerts can track blogs, news articles, videos, etc.
Twitter search can help you monitor the virality of your brand.
Social Mention is also a search engine that returns content from social media services.
Backtype allows you to monitor only blog comments. It’s a great tool if you need to follow or reply to a conversation.
If you too have would like to share your favorites tools, feel free to post them.
List edit:
Whostalkin.com is a tool that lets you quickly search through all that web chatter, it actually centralize your search among the most famous sources listed above for example. Thanks to Christophe Lauer [MS] for this gem.
3 Archived Comments
Useful post. I have discovered a tool recently that I think could be added to this list. It is called “Who’s talking?” and it performs a search accross various sources like Twitter, Blogs, etc… You can go there http://www.whostalkin.com/ and give it a try.
Christophe
You might also check out these tools, useful if you want to stay close to your brand’s conversations (www.attentio.com, http://notifixio.us/) or connect communities and brands (www.yougether.fr). Notifisioux is actually tracking in real time the conversations coming from online services, websites or xml streams, Attention is monitoring social medias and YouGether connects brands and people who wants to be speaker from their loving brand.
Interesting post by the way,
Benjamin
Thanks for the Edit. My pleasure ;)