Archive for December 8th, 2008

Screenshot: Target sneaks in “utilitainment” applications

08
Dec
08

target iphone

Target recently launched for the Holiday Season a nice application (iTunes Apps Store link) aimed for “utilitainment”. This iPhone application is said to be “useful” and also “fun”, and got a boost by being featured on the front page of the iPhone Application Store. Not only you can shake the snow globe to find your gift, but also you know its price and where you can find it near you.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.