A handbook for the marketing director in time of crisis

In these days we’re facing the first relevant economic crisis, since the 1929 Wall Street stock exchange collapse. TV, blogs, newspapers… everybody talks with anxiety about it.

Marco and Anne, amongst the others FullSIXians, have opened a blog to talk about the crisis in a more positive way for the marketing director.

Starting from a different point of view (the stat that this crisis is the first recession following the advent of the digital revolution), they looked at its differences and the new opportunities (principally related to measurement, flexibility and optimization) hidden behind it.

A set of analysis, opinions and also solutions, comes out from all this, creating a real “Handbook for the marketing director in time of crisis”… in order to not to undergo. 

Let’s have a look.