Archive for November 28th, 2008

Get your Coosh on Black Friday… (or Cyber-Monday)

28
Nov
08

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By lauren DIAMOND [FullSIX NY]
1 Comment
Tags: , , , , , , , , ,

coosh1.jpg

What stays on, feels good and can make someone happy this holiday season? But of course, it’s coosh – a new brand of headphones and headsets.

coosh launched in September and continues to be supported by an exciting online campaign that features the breakdancing moves of the world renowned Massive Monkees. Months before the product launch, the Massive Monkees were asked to crash test coosh to see if the product lived up to the claim “Stays On, Feels Good.” After all, if coosh headphones and headsets could stay on during breakdancing, they could stay on doing just about anything!
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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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