Youtube gone wide!

25
Nov
08

Youtube gone wide!

Yesterday YouTube officially announced their new widescreen player, plus a few new features. I guess YouTube finally realized that the big majority of the videos that are uploaded online are largely widescreen (16:9) and 86% in the US market have a 1024×768 or higher screen resolution.

But secretly, YouTube makes a big move as the gap between the competitors is getting narrower (ie. Hulu’s revenue this year). YouTube recently announced a partnership with MGM to bring full-length movies online and much more TV content in the future.

NB: Google’s YouTube accounted for almost 35% of the 12 billion online videos Americans viewed in May, according to ComScore, while Hulu accounted for 0.07%. However, Google only advertises on a small percentage of YouTube’s videos, whereas all of Hulu’s content is sponsored.


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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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