Yesterday YouTube officially announced their new widescreen player, plus a few new features. I guess YouTube finally realized that the big majority of the videos that are uploaded online are largely widescreen (16:9) and 86% in the US market have a 1024×768 or higher screen resolution.
But secretly, YouTube makes a big move as the gap between the competitors is getting narrower (ie. Hulu’s revenue this year). YouTube recently announced a partnership with MGM to bring full-length movies online and much more TV content in the future.
NB: Google’s YouTube accounted for almost 35% of the 12 billion online videos Americans viewed in May, according to ComScore, while Hulu accounted for 0.07%. However, Google only advertises on a small percentage of YouTube’s videos, whereas all of Hulu’s content is sponsored.