Archive for November 6th, 2008

Two technologies spotted on CNN during Elections 08 season, supposed to enhance the viewer’s experience.

1/ Interviewing an hologram

2/ Large Touch Screen that allows the anchor to manipulate images and data

Both have been heavily mocked by the Saturday Night Live and Daily Show teams, and you can understand why. But I really enjoyed watching the presentator dig into layers and layers of data, state by state, last Thursday.

By olivier PEYRE [FullSIX USA], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.