What stays on, feels good and can make someone happy this holiday season? But of course, it’s
coosh launched in September and continues to be supported by an exciting online campaign that features the breakdancing moves of the world renowned Massive Monkees. Months before the product launch, the Massive Monkees were asked to crash test coosh to see if the product lived up to the claim
Continue reading ‘Get your Coosh on Black Friday… (or Cyber-Monday)’
One of the funny things about Twitter is that, if you have a lot of people on your list and have a feed updater that shows you on the minute Twitter updates, sometimes you can smell a trend coming on. Such happened just a week ago.
You might be familiar with the character Martine, or the portuguese Anita, or even the english Emma. She was a popular childrens’ book character who had just about 50 books release with her name since the 50s. The stories were always related to her being in the farm, or in the city, or learning to cook a cake. Softcore reading for the young.
How could this character be related to Twitter. Well, it all started when a portuguese Twitterer posted a comment on why doesn’t Anita upgrade to the new generation, like “Anita learns how to use Twitter”. And boom, a whole viral movement began.
Quoting from the author himself:
From 10 am to 8pm here’s a glimpse of what happened:
The twitter search was submitted to digg and received 35 diggs so far;
Several links showed up in delicious; (mostly because of me)
The wikipedia page for Anita was created and edited;
Not happy confined to the web, #Anita went out into the world and was spotted through flickr;
Since then, the references to #Anita can be found anywhere. The name turned into the fastest meme in the history of Twitter.
This just comes to show you how viral can be random at sometimes. Using the imaginary universe we all share from our childwood, #Anita showed how the retro movement that we see on society nowadays is spreading online… and how Twitter could be powerful for Brands. Imagine getting this sort of attention to your Brand. Sound good, but the bottom line is - you can’t control it. Therefore, the main point of this small post is: don’t try to control the online information flow. On the contrary - go with it and play with your consumers like you are one of them. For example, create a twitter account for your brand and provide interesting contents to gather users. And then, just play with them… “#Anita would love a glass of Coca-Cola by now!”. Be one of us!
To learn more from this story, visit the users’ blog and watch how the movement grows. And remember… #Anita is watching you.
Yesterday YouTube officially announced their new widescreen player, plus a few new features. I guess YouTube finally realized that the big majority of the videos that are uploaded online are largely widescreen (16:9) and 86% in the US market have a 1024×768 or higher screen resolution.
But secretly, YouTube makes a big move as the gap between the competitors is getting narrower (ie. Hulu’s revenue this year). YouTube recently announced a partnership with MGM to bring full-length movies online and much more TV content in the future.
NB: Google’s YouTube accounted for almost 35% of the 12 billion online videos Americans viewed in May, according to ComScore, while Hulu accounted for 0.07%. However, Google only advertises on a small percentage of YouTube’s videos, whereas all of Hulu’s content is sponsored.
How come I never heard about them before kottke’s post? The site still needs to grow its database, but I love the idea!
Awesome idea for Volkswagen Brazil, a site composed by human beings. Literally. It’s a bit long to load but it’s absolutely worth the wait. When I saw the violon player in the top right corner, I was thinking: “If I click on the guy and the music switches off, they are genius”. I’ll let you find out…
They even shared the making-of on The Trendwatch team’s favorite video-sharing site: Vimeo. One extra point for that!
Spotted by brandflakesforbreakfast.
I’m a massive eBay fan. If I’m not buying, I’m selling and if I’m not doing either of those I’m browsing – it’s a 24 hour junk sale and I can’t imagine life without it. However in the current economic crisis with so many businesses suffering, is eBay destined to sink or set to thrive?
My first thought was that it’ll be more popular than ever. With people feeling too guilt-ridden to treat themselves to more expensive purchases, it’s the ideal place to visit for some retail therapy on the cheap. But looking within the eBay community it seems sales are slowing. Especially for products such as collectables and antiques – where a large portion of their business lies. The BBC recently reported that eBay now expects 2008 revenues to total between $8.53bn and $8.68bn - below a previous estimate of $8.8bn to $9.05bn.
Could it be the case that the people who don’t use eBay never will do, and the people that do are tightening their purse strings? Like last year I expect I’ll do a large chunk of my Christmas shopping on eBay, however I will be spending less. Whatever happens I really hope eBay’s future is safe, and with a total revenue estimate of around $8.53bn, I think it just might be.
As the title says, it is a common misconception that Facebook is gradually killing Twitter. Why? Because not only does it do the same, but it also allows to do more. Well, it isn’t as basic as you’d think.
Yes, some people are shifting from Twitter to Facebook, but the fact is most users are actually keeping both accounts. Why? Because they serve two different purposes:
- Twitter is a much more simple and direct way to communicate. I doesn’t need a complex registration or building a profile page. It is also much more mobile compatible - due to it’s simplicity - and it allows users to directly talk and feed from each other without the crowd of multiple application feedback (try to set apart a Facebook tweet from a notification that the
user has been bidded on “Owned”…). It allows a more fluent conversation, while Facebook doesnt.
- Facebook is a social network per se - it allows multiple interactions and uses, from profile pages to applications to picture gallery. It tries to be everything at the same time. I could go on forever about Facebook, but why bother? If you don’t know it yet, then you need to seriously get out of the cave and join the online community. Continue reading ‘Is Facebook killing the Twitter Star?’
Infographics are getting hot these days and, riding this trend, the Economist launched a juicy advertising campaign showing us, once more, how to be effective without using stunning images and talking to a selected audience.
And if you want to know more about the possibilities of visual information beyond the classical field of diagrams, take a look at DATA FLOW, an inspiring book, published by Gestalten, concerning complexity, simplification and readability solutions in information design.
We’re all au fait with the phenomenon that is blogging and more recently the debate that genuine bloggers are being replaced by companies falsely representing themselves. While carrying out some recent research for the top (as well as genuine) UK beauty bloggers I was surprised to come across so many uninspired sites featuring the same products, the same girly girly-tone and the same images of cupcakes and flowers.
However among the beauty blogging community there are a few gems. People who write with passion and energy, people that make you want to read their whole site from back to front.
Bloggers who truly love their subject matter stand out by a mile. However putting talented, passionate bloggers aside, here are some amusing articles I thought you’d all enjoy:
How not to look fat in a dress
Fed up with getting it wrong? Frustrated looking back at pictures of you looking drab, dreary and worst of all, lardy? This handy article illustrates 16 foolproof tips to herald the end of the frock faux-pas.
How to cope with a freezing office
Suffer from pneumonia-inducing air con in your place of work? Check out shefinds.com’s essential survival tips.
False eyelashes for men!
Boys this one’s for you! The craze in mancake (male make-up) has reached all new levels with Eylure releasing their Natural Lashes for men.
Two technologies spotted on CNN during Elections 08 season, supposed to enhance the viewer’s experience.
1/ Interviewing an hologram
2/ Large Touch Screen that allows the anchor to manipulate images and data
Both have been heavily mocked by the Saturday Night Live and Daily Show teams, and you can understand why. But I really enjoyed watching the presentator dig into layers and layers of data, state by state, last Thursday.
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