# Targeting Gen X and Y

It’s crazy all the stuff that happen when you go away for a week. Open your computer when back and your email inbox is so bloated that it’s about to explode, your RSS reader doesn’t have enough digits to display the number of new articles, and eMarketer releases an impressive bunch of new data that you’ve probably been looking for recently to support your strategy for that awesome client you’re pitching.

So here is a summary, follow the links for more details:

- Among US Male Internet Users Ages 18-34, nearly 70% can’t live without the Web, compared with 31% who said the same for TV.

- Nearly 60% said they recalled online ads after going offline, and 47% had purchased a product or service as a result of an online ad.

- Almost 3/4 of the respondents spend more than 10 hours a week online. Forty percent of them 22 hours or more!

- Executives believe that viral marketing, peer-to-peer recommendations and sponsorship of millenials’ favorite sites are the most effective techniques for Targeting Millenial Customers:

But that’s Marketers’ opinion. Would be interesting to know what the younger generations think about those numbers!

More numbers on their way. If you can’t take the wait, pay a visit to the fine people at eMarketer.

UPDATE: I just had to ask… Posted yesterday on eMarketer: