Hey Steve, we love the iPhone and everyone (or almost) at Fullsix has one. Over a year ago, when the awesome device hit the shelves, we were already converts, imagining the impact of making the internet accessible 24/7, always in our pocket. Despite the fact that the iPhone introduction totally redefined the mobile phone industry forever, the iPhone is broken and we want it fixed!
We hear that over 10 million iPhones have been sold, and the iPhone 3G is now the second best-selling mobile phone in the US, so now more than ever we think Apple needs to address the glaring issues that frustrate us all every single day, especially when the Google Android G1 phone has started shipping and has over 1.5 million pre-orders at last count.
That is why the team at FullSIX decided to create

Please Fix the iPhone gives a collective voice to those that want to smash their iPhone into a wall when it is impossible to do simple and intuitive tasks that we have all been doing for years on other phones. The site was the natural result of FullSIX’s fascination with the iPhone and our desire to build innovative sites that provide added value and an immersive experience for users, not to mention an excuse to spend even more time playing with our phones! Now anyone is free to go to the Please Fix the iPhone site and vote on problems that need to be fixed, or even add new wishes to be addressed, and to see all the wishes that Apple has granted. Every vote counts, so rally around the site, vent your frustrations and make your vote heard.
The best part of Please Fix the iPhone is that the site has an iPhone-optimized version, so that you can use your phone to vote and submit wishes on-the-go! Oh, and don’t forget to add our gorgeous icon on your homescreen to access the newest wishes in a quick tap, check how many people voted on yours, or a new wish.


We started developing iPhone sites at the Fullsix New York office for the launch of BIC’s new headsets, Coosh. The m-commerce site also features product info, video content, and iPhone wallpapers. We loved working on the mobile platform, but encountered so many frustrating things that we were compelled to build Please Fix the iPhone next.

The Please Fix the iPhone site isn’t just for Apple since a lot of third party apps are responsible for little glitches and problems. Some of favorite apps like Facebook and Yelp have issues that many users would like to see addressed. Fans out there can also contribute wishes to app developers in the hope that we are all making the world a better place, one bug fix at a time.
At The Trendwatch we are keenly following the recent trend of customer driven feedback and product development. There have been some very powerful and focused sites that have been embraced by both customers and brands, such as Get Satisfaction, Dell’s IdeaStorm, and My Starbucks Idea that are changing the face of brand/customer interaction. We applaud this customer service revolution and love how the internet is again changing the consumer landscape. We recommend that any companies out there jump on this trend with great passion and take the opportunity to engage directly with customers.
We hope that Steve and app developers are listening, and that, software update after software update we can all make a difference and help to fix the iPhone.

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If you want to add a vote to Digg for us, click here:
http://digg.com/apple/Hey_Steve_Please_fix_the_iPhone
That’s the thing with the IPhone - born of hype, a generation-defining tool, yet flawed to the core. You might have just created the tool Apple needed to know just where to start :)
Congratz! I hope we will be heard from the Apple Iphone developers!
Great idea! When I go to http://pleasefixtheiphone.com/, all I get is a blank white page.
Up again, sorry, we are a bit more successful than expected ;)
http://www.techcrunch.com/2008/10/20/please-fix-the-iphone-a-to-do-list-for-steve-jobs/
http://digg.com/apple/Please_Fix_The_iPhone_A_To_Do_List_For_Steve_Jobs
http://blog.wired.com/gadgets/2008/10/iphone-haters-c.html
Congrats for your work. Nice layout.
The new logo is really sexy!
Attended 2day a conference on Mobile 2.0, with special focus on the iPhone.
Will report later.
Congratz from Berlin - Web2.0 Expo Europe
why don’t all you guys leave the simple iPhone as is? Its a simple device for simple needs. If you want a better device with better hardware, choose a Symbian S60 powered Nokia Nseries device. If you need a touchscreen, the Nokia 5800 is much better equipped, has a Flash enabled browser, cut/copy/and paste, robust multitasking, and is equipped with a better, more versatile software library of Qt, Python, Mscript, Java, Flashlite, WRT Widgets, and native Symbian apps, many free to download. Its a developer’s dream and has the hardware to make use of the powerful software.
Please add this to your list of things to fix on the iPhone. Two words, user replaceable batteries.
I have a hard time figuring out why a system is flawed when you can’t tilt your Iphone for emails, flash support and send multiples pics at the same time… come on now.
I love the iphone 3G… except for the battery life. Its terrible. I love it more when I turn OFF 3G. Then the battery lasts forever so problem solve…. until I try to use the web. Then I have to turn 3G on. You get the point. Going into systems multiple levels of menus to turn 3G on and off is super painful so…
PLEASE PLEASE PLEASE
develop a app you can put on the desktop that lets you turn 3G on and off with a simple push of the button. I have talked to hundreds of iPhone 3G users and they all want the same thing. If I knew how, I would develop this app and charge $.99 for it. millions of people would buy that app.. especially if you promoted it right!!! Someone hear my plea.. take my 99 cents and the millions of others.
The iPhone SUCKS!!!
Apple sucked me in with all their products like they claim Windows does…
Lying bastards!
Hoping someone cracks the Apple OS so I can buy something more powerful than the cheap ass made in China pieces of crap they call Power Book Pro’s…
If it wasn’t for Final Cut Pro, I would NEVER have gone Apple…
If I see Steve Jobs anywhere in person, I’m going to punch him in the eye!
site managers could get togethr and consolidate the wishes presented into standard problems which need to be fixed
most wishes contain more than one problem and some problems appear on more than one wishes……….it kinda becomes a problem to vote………vote ratings fail to reflect actual priorities…………and the no. of wishes are far more than the actual problems……………and most of all i cannot bear insults on the beautiful iphone
Hey guys, thanks for your support! Looks like the iPhone community wants to be heard!
We’re launching in the next few days a new version that will allow to merge duplicates!
Stay tuned… Should be ready for Software Update 2.2!
Value Management.
Terrific feedback for Apple. What you are doing, I call Value Management. Discovering and documenting what customers value, and feeding that information back to the producer/innovator. All part of co-construction of technology (Bijker 1987), and more recently production/consumption as co-construction (Prahalad and Ramaswamy 2004, Vargo and Lusch 2005).
I am writing my Phd on the topic - Value Management. See my blog….
Keep up the good work.
Richard, Melbourne