Facebook users demographics and trends

Oct

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Tags: facebook, internet, numbers, trendwatch, USA, users.

I was in a meeting last week meeting my favorite clients, pitching ideas for 2009, when someone in the room raised the question that’s on everyone’s lips: who’s really on Facebook?

To be honest, I hadn’t updated my numbers in a while (yes, a couple of months on Facebook is like a century in real life) so I had to do a bit of research. I’ve found Matt Dickman’s The Face of Facebook ebook, a very complete report updated a couple of weeks ago with the latest data. I’ve compiled the 2 main graphics, resulting in the chart above. Basically, the majority of US users on Facebook are under 30, BUT the fastest growing population is over 30. Do you think that this trend will remain and that soon the generational gap could disappear on Facebook?

PS: drop me a line if you want the hi-res PDF of the chart.

6 Responses to “Facebook users demographics and trends”

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1 Matt Dickman Oct 6th, 2008 at 6:45 pm

Olivier — This is fabulous. I like your charts much more than my own. I am keeping the numbers up to date, so make sure to check back.
2 olivier PEYRE Oct 6th, 2008 at 6:49 pm

Thanks Matt! And thanks for putting together all those numbers!
3 amy Oct 7th, 2008 at 9:59 am

thanks matt & olivier for this info, very helpful!

p.s. i just added trendwatch rss feed to my reader but i think there is something wrong with the feed. it says no updated items and is showing things from 2007…
4 Gary Dickson Oct 16th, 2008 at 2:48 pm

This is a very enlightening chart and I would like a pdf. Have you done similar research on Youtube and MySpace?
5 niranjan Oct 19th, 2008 at 11:12 am

Hi

Thanks for the data. Would you have any inputs on facebook and non US population ?
Esp in India ?

thanks !
6 olivier PEYRE Oct 19th, 2008 at 11:23 am

Thanks Amy, Gary and Niranjan.
@Amy: Have you tried that link? http://feeds.feedburner.com/TrendwatchDaily
@Gary and Niranjan: Sorry, that’s all we have. More in Matt’s ebook: http://technomarketer.typepad.com/technomarketer/2008/09/the-face-of-fac.html

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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