I was in a meeting last week meeting my favorite clients, pitching ideas for 2009, when someone in the room raised the question that’s on everyone’s lips: who’s really on Facebook?
To be honest, I hadn’t updated my numbers in a while (yes, a couple of months on Facebook is like a century in real life) so I had to do a bit of research. I’ve found Matt Dickman’s The Face of Facebook ebook, a very complete report updated a couple of weeks ago with the latest data. I’ve compiled the 2 main graphics, resulting in the chart above. Basically, the majority of US users on Facebook are under 30, BUT the fastest growing population is over 30. Do you think that this trend will remain and that soon the generational gap could disappear on Facebook?
PS: drop me a line if you want the hi-res PDF of the chart.
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