We’ve received a lot of demand for a Search Tool and a way for users to manage duplicates. Both made it to the new online version of the PleaseFixtheiPhone site. Check it out!
Also pretty cool, a Fortune/CNN.com article that compares the new features in the 2.2 iPhone Software Update about to be released by Apple and the Most Wanted wishes on the PleaseFixtheiPhone site!
Clare is a copywriter, fountain of beauty knowledge, gossip addict and fashion critic wannabe. She makes it her mission to squeeze in as many holidays as she can possibly get away with and loves the feeling of getting a bargain, watching a DVD on a rainy Sunday afternoon and drinking ice-cold Diet Coke.
One of her earliest memories was crying for an entire afternoon when her Dad sold his white Alfa Romeo Giulietta. Clare joined SixandCo in June 2007 and currently writes for Alfa Romeo, Olay and most recently, adidas.
Impressive work of research for this site that compares, in a simple and über-effective interface, the Top Advisors on foreign policy, national security, energy, health, and economics—as well as the campaign advisors for both Obama and McCain. Definitely a handy resource for those who still haven’t picked a side (how is that even possible, I don’t know…).
Congrats to my friend Lindsay Ballant and her partner on this project, Ian Boyle, for putting this together.
It’s crazy all the stuff that happen when you go away for a week. Open your computer when back and your email inbox is so bloated that it’s about to explode, your RSS reader doesn’t have enough digits to display the number of new articles, and eMarketer releases an impressive bunch of new data that you’ve probably been looking for recently to support your strategy for that awesome client you’re pitching.
So here is a summary, follow the links for more details:
- Among US Male Internet Users Ages 18-34, nearly 70% can’t live without the Web, compared with 31% who said the same for TV.
- Nearly 60% said they recalled online ads after going offline, and 47% had purchased a product or service as a result of an online ad.
- Almost 3/4 of the respondents spend more than 10 hours a week online. Forty percent of them 22 hours or more!
- Executives believe that viral marketing, peer-to-peer recommendations and sponsorship of millenials’ favorite sites are the most effective techniques for Targeting Millenial Customers:
But that’s Marketers’ opinion. Would be interesting to know what the younger generations think about those numbers!
More numbers on their way. If you can’t take the wait, pay a visit to the fine people at eMarketer.
UPDATE: I just had to ask… Posted yesterday on eMarketer:
Just as we had posted about the about of V2 of the Facebook App, A Mixi application has been created as well. Is it as good as Facebook’s? Well no, it’s not. It’s actually rather pointless. It basically has 3 functions:
- See who has viewed your profile
- Upload a photo
- Check the postings/events that are going on in groups/communities.
If you click anything it automatically launches Safari, then asks you to login to your myMixi homepage. You are actually better off not using this application and just logging into the site, because you have to do that anyway to even use anything!
Overall it’s great that Mixi made this application, but to actually be useful it needs a lot more features to be added.
When talking to a fellow trendwatcher the other day, we were discussing Tag Clouds and Folksonomy basics. It wasn’t until then that I started thinking about the true impact of keywords and their power as tool to measure popularity. Well, the discussion soon led to another – the innocence of UGC and the impact of conscious keyword insertions vs. the impact of unconscious keyword insertion.
We can consider two different sources for keywords online. One is based on the users placing keywords to tag items and to populate articles according to evaluated relevance or for mapping purposes. Considered a pure UGC and Web 2.0 tool, this is broadly used online as tool for measuring the impact of events/brands/news/etc… online, as users create a relationship between the various Tags. Those tags will also be used by other users to generate interest. In a stresstetained world, we have little time for research and social bookmarking websites, based on conscious user input, as well as tag clouds, satisfy the need to be updated on what’s popular. Continue reading ‘Keyword Wars – Is the Long Tail massifying?’
Hey Steve, we love the iPhone and everyone (or almost) at Fullsix has one. Over a year ago, when the awesome device hit the shelves, we were already converts, imagining the impact of making the internet accessible 24/7, always in our pocket. Despite the fact that the iPhone introduction totally redefined the mobile phone industry forever, the iPhone is broken and we want it fixed!
We hear that over 10 million iPhones have been sold, and the iPhone 3G is now the second best-selling mobile phone in the US, so now more than ever we think Apple needs to address the glaring issues that frustrate us all every single day, especially when the Google Android G1 phone has started shipping and has over 1.5 million pre-orders at last count.
That is why the team at FullSIX decided to create Please Fix the iPhone. We fanatically adore and obsess about our iPhone, but why can’t we copy and paste, hide unwanted icons, or record video? C’mon Apple, please grant our wishes!
Please Fix the iPhone gives a collective voice to those that want to smash their iPhone into a wall when it is impossible to do simple and intuitive tasks that we have all been doing for years on other phones. The site was the natural result of FullSIX’s fascination with the iPhone and our desire to build innovative sites that provide added value and an immersive experience for users, not to mention an excuse to spend even more time playing with our phones! Now anyone is free to go to the Please Fix the iPhone site and vote on problems that need to be fixed, or even add new wishes to be addressed, and to see all the wishes that Apple has granted. Every vote counts, so rally around the site, vent your frustrations and make your vote heard.
The best part of Please Fix the iPhone is that the site has an iPhone-optimized version, so that you can use your phone to vote and submit wishes on-the-go! Oh, and don’t forget to add our gorgeous icon on your homescreen to access the newest wishes in a quick tap, check how many people voted on yours, or a new wish.
We started developing iPhone sites at the Fullsix New York office for the launch of BIC’s new headsets, Coosh. The m-commerce site also features product info, video content, and iPhone wallpapers. We loved working on the mobile platform, but encountered so many frustrating things that we were compelled to build Please Fix the iPhone next.
The Please Fix the iPhone site isn’t just for Apple since a lot of third party apps are responsible for little glitches and problems. Some of favorite apps like Facebook and Yelp have issues that many users would like to see addressed. Fans out there can also contribute wishes to app developers in the hope that we are all making the world a better place, one bug fix at a time.
At The Trendwatch we are keenly following the recent trend of customer driven feedback and product development. There have been some very powerful and focused sites that have been embraced by both customers and brands, such as Get Satisfaction, Dell’s IdeaStorm, and My Starbucks Idea that are changing the face of brand/customer interaction. We applaud this customer service revolution and love how the internet is again changing the consumer landscape. We recommend that any companies out there jump on this trend with great passion and take the opportunity to engage directly with customers.
We hope that Steve and app developers are listening, and that, software update after software update we can all make a difference and help to fix the iPhone.
Long time awaited, here is the newly released Sony Bravia commercial filmed in India. After the Balls, Paint splashes and Multicolors rabbits, we have dominos stones falling. Nothing impressive, but I like the packshot though.
And here is the making-of:
People who deal with Internet stats on a daily basis should be realizing by now they need to find out ways of squeezing the juice out of all the tag-related qualitative data all over the web.
Sure quantitative data is ok, but when it’s about how people feel about your brand and service, corporate executives are always on their toes. We’re talking about very important qualitative data here.
Folksonomy shows no signs of slowing down, and people’s behavior has changed. They are tagging as they surf the web, just tagging along the way. And amazing things happen when a lot of people tag the same Internet content. You get the “collective perception” of things, which is a form of “collective intelligence”.
It’s time to pick up those Sociology, Psychology and Linguistics books and experiment with this brave new world of “organic data”. So don’t be shy, release the Internet shrink in you!
Here are some great examples of fun ways to play with this qualitative data:
- Top 10 tags for www.mtv.com on Delicious, saved 1558 times;
- 305 notes of people who have bothered to write about the MTV website in Delicious;
- Paste any text into Wordle and get beautiful visual tag clouds of whatever you want. Paste the presidencial candidates’ speeches for example, and compare the results side by side;
- But things can get even more interesting… like when you ask people to write the first word they think of when you show them a brand logo. Believe me, it’s kind of addictive. That’s what Brand Tags asks of you, and so far they’ve gathered 1.2M tags about brands. Just dive into their database and you’re in for a treat. Don’t miss out on Battle Mode, where two brands go mano a mano on a match for the user’s prefference. Here’s the current ranking.
The image above is a tag cloud generated by Wordle of this very post.
In case you’ve been away from the Internet for some time, Mozilla has recently developed a new app that allows users to, via the simple input of strings of text, command their browser to perform an action it could not previously via the usage of language based instructions- and they named it Ubiquity. Think old school adventure games applied to a browser! (Leisure Suit Larry anyone?)
Basically you can perform actions you once thought – like “Wouldn’t it be cool if I could just email this picture I found without having to save it to my computer, open Gmail, attach it and add an address to send it to?”. Well, now you just select a picture you come across online and write down “mail to EMAIL” on the Ubiquity console – it will open your GMail account and have an e-mail ready with the address filled out and the image attached. Or better – you want to know where the nearest McDonalds is? Just write “map McDonalds Portugal” and it will open Google Maps with the McDonalds available.
And the best part is the possibilities are never ending – users are invited to create their own strings. All that is required is some basic code knowledge. So an entire library of direct inputs can be created by the users to create what I consider to be one of the most ingenious mashups created until now.
What is the learning we can take? Instead of inventing completely new stuff, why don’t you think of ways to improve current experiences by combining elements and giving the user the power to develop the rest by themselves? Think of Ubiquity, think of Spore (without the DRM controversy, please), think on how can your consumers engage with your Brand and improve it while giving them the feeling that they are actually helping themselves. It’s Free Love meets UGC!
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