How Hulu became the Best Video Startup

29

Sep

08

post info

By olivier PEYRE [FullSIX NY]

Tags: hulu, networks, trendwatch, tv, video.

He [Hulu’s CEO] has won [the TV networks] support by explaining the obvious: In a world of limitless choice, 10-year-olds are no longer going to race home to catch a TV show.

The media companies no longer have a choice: If they don’t put their shows online, someone else will.

If you leave in the US, you already know Hulu, Fox and NBC Universal’s answer to YouTube, where you can stream hundreds of recent and less recent TV episodes and movies. Wired has a piece about its creation, from when everyone in the Silicon Valley believed it would fail to its 8 million monthly users last month!

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The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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