Archive for September 25th, 2008

Diesel safely brings p0rn to your office

25

Sep

08

post info

By olivier PEYRE [FullSIX NY]

Tags: In Case Youve Been Hiding All Day, trendwatch, video, viral.

The video that Diesel produced for its worldwide Dirty 30 Anniversary party tours the blog world today. And is fun. As Greg points out, it might not be super in line with their global marketing strategy, but that’s the great thing about viral marketing, it’s an ice-breaker that makes your consumers and prospects talk about your brand. Think Ray Ban, Levi’s and Cadbury’s.

The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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