Yep, it’s Facebook time… again! Facebook’s been getting a lot of coverage from us… even though I think they shouldn’t have messed with it - personally I liked the old one better.
But this short post isn’t about those changes; it’s about changes in advertising! Did you notice that now you can rate ads on Facebook? Thumbs up or thumbs down? And on top of that, you can choose the reasons why you liked/disliked that particular ad…
Well, this is a first timer for me and I think this is very fair. If you can rate just about anything on the web nowadays, why shouldn’t users be able to rate the ads that target them?
The question is: what will Facebook do with user feedback? Will it charge advertisers more for unappreciated ads? Or will it use this intelligence for upgrading its targeting capabilities, besides its demographic and interests segmentation criteria?
Your opinion is most welcome.
If you rate them, at least, it means you read them and it’s not a thing to take for granted nowadays! Actually i think it’s a win win situation for facebook because the results of the rating bounces back to the owner of the banner. And if you give a bad rate, they promptly give you another banner to evaluate (so it’s the user herself to expand the space dedicated to ads). If you love ads they give you more, if you hate ads dont even rate them bad.