Don’t forget the SHARE button on your site

Forrester Research has been working on a study that provides some really interesting statistics around how people share content found on the web. OK, the results could be a bit biased since it was done in partnership with ShareThis, one of the biggest tools out there to share things online:

– Email is still primary channel for sharing – 69% of adults cite email as the primary source of sharing information

– 84% of people still use the traditional cut and paste method to share a URL or information

– Though the primary motivation for sharing differs, 81% of adults claim that they share to help others – believing that a person will benefit from the information they share

– Sharing increases site traffic 2x, thus increasing ad dollars or revenue for publishers

– Men are more likely to share recommendations and videos than women; 77 percent of adult males and 74 of younger males shared news and web links

– Women are more likely to share products or ideas they like via easy or direct sharing methods (ie texting)

Full Press Release here.