You won’t start your weekend smarter thanks to this post, but hey, at least it should put you in a good mood to kick it off. Fallon has re-worked the award-winning ad to Total Eclipse of the Heart. Super efficient. Airing tonight on Channel 4 (UK) for the finale of Big Brother (I can’t believe they still have that show on!)
Weezer’s video of the song “Pork and Beans” is all about Virality. And it is viral itself, because it gathers just about every YouTube superstar out there and if you are one of the millions of people who saw these blockbusters, you will find it funny. You can download the video here if you’d like.
Go stupid, go crazy seems to be the moto. This is the kind of stuff that either impresses us or makes us laugh, not done with actors but with real people. The formula seems to work with either spontaneous or enacted videos.
Viral videos are a consequence of the liberation of the web, which began with the creation of free platforms that allowed the mass creation of written, composed, filmed, photographed work. Today’s users spend millions of hours viewing stuff other people uploaded. Maybe it is just a matter of human nature. We like to laugh at crazy stuff, at the ridicule. We even laugh at our own mistakes and life’s bloopers.
This is an ever growing spiral of user-generated information, and it’s getting better. Users are finally seeing what they really want and the one way information flux era is behind us.
And this is helping the Web in becoming more like us and a better place to hang around.
The TrendWatch:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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