“Small” improvements, great opportunities


New features in YouTube and Flickr enhance user experience and open new possibilities for advertisers.

In YouTube, for instance, now we can create stories with multiple plot choices, just like Samsung Canada did in a brilliant way (see above clip). Hats off for them for pioneering!

In Flickr, adding notes to pictures is pretty easy, and now advertisers can scan photo streams in search of images featuring their products, thus enhancing product placement and providing info on those products, prices and links to specific company website areas about that specific product, one step away from conversion!

So, it’s time to rewrite the chapter on online advertising. Now we all can explore the possibility of having still or filmed interactive catalogs on at least these two major Internet properties.