Subway Japan introduces a sandwich ranking system on there “1, 2, Sandwich Journal” The user is asked a series of simple questions, which happen to be the same questions they would ask you if you were ordering a sandwich. At the end of the survey (or order) you are presented with a coupon that has the exact items you selected with a 40 yen discount!
They also give you a small button and html code for the user to insert on their homepage or blog. This lets people know their favorite sandwich, and what they voted for.
After the simple questionnaire you can also check out the top 3 sandwich rankings. The rankings have been broken down in 9 categories, which consist of: Over all top 3, top 3 for men, top 3 for women, top 3 for teens, top for people in their 20’s… and then the ages go up. You can even get more in depth and find out the top 3 bread, dressings, and meats for each sandwich.
With the 40 yen discount, and fun interactivity Subway Japan can easily attract users and find out important information about demographics and what their wants and needs are. So in the long run, everyone wins!
I know why you picked the 12″! haha
Concept is really cool, the coupon as a gift is certainly the thing that makes this site work. Although in terms of execution, let’s ask the designer to make the Jungle thing even slower!!!! It took me 2 minutes to d/l the animation and another 4 minutes to pick my sandwich…
The ranking chart is great, it would be even funnier to see the ranking by social topology (revenue, family, position, blabla…). Maybe a simple (quite complex) sandwich can give a good sight of the Japanese society.