
No breaking news here. What’s interesting is to see that they won’t take their peers’ reviews into account if there are only few. Less than 4 opinions and 68% of your consumers probably won’t buy your product. So if you’re managing an ecommerce website, make sure that you make the commenting/reviewing process as smooth as possible. I can’t wait to share with you the way we’re currently developing it for the new Kiehl’s site, that we’re gonna launch this fall. More info very soon.

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