Archive for July 23rd, 2008

Thinking inside the box

23
Jul
08

Remember that box that J. J. Abrams was given by his granddad years ago and that he still hasn’t open? Well, I guess that he’s not the only one to think that it’s more fun to not know what you’re getting.

1/ SHARP’s LIFE CHANGING BOX
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A Facebook application that installs a box on your profile with a mysterious content (contest being over, the app seems to be down). Participants win what’s hidden in the box. Among the prizes already given away, some Home Theatre systems, AQUOS LCD screens, trips to Japan, tickets to the Yankees games… The promo micro site is still up, and very neat, with videos, 3D and smart animations.

2/ SOMETHING STORE
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You don’t like to take decisions but you get feverish when you click on the Place Order button? You have to spend ten bucks at your office’s Secret Santa event but couldn’t care less about what you’re gonna get your co-workers? Or you just like the excitement of waiting for the sexy UPS guy but don’t really have anything you want to buy? Something Store has something for you. All you have to do is click on the Buy Now, give delivery and payment details, and for $10 including shipping, you get something. From an iPod to clear lenses goggles, from a designer jeans to a USB mug warmer, anything can wait for you seven days later on your doorstep.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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