Archive for July 21st, 2008

Real-time engagement - We want it now!

21
Jul
08

Real-time engagement

Trends sometime find a way to stabilize. I believe we are at that point at the moment – it’s not that there aren’t new trends; it’s just that the one that blossomed recently are still gaining momentum, like the Status Spheres. Therefore, the Trendwatchers are currently just observing on how these trends are being applied. But, when I started thinking about it, there is a trend we still haven’t considered and it has been gaining more and more power in the last couple of months – the Real-Time trend.
Real-time trend refers to the emergence of products or services whose major sell point is the real-time occurrence. For example, games that aren’t turn-based but are real-time – every decision made by the gamer affects the online game in that instant and everyone there will be affected. You are probably thinking by now “ok, nothing new there”. Well, the thing is when you apply the Real-Time principle to otherwise known as static information that needed deploy time or planning to occur. Continue reading ‘Real-time engagement - We want it now!’




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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