Archive for July 14th, 2008

Clean Up Your Act

14
Jul
08

stains
Carbon footprint is one of the most talked about buzz words in the present time. And it’s not all about people or organizations embracing the responsibility of estimating their CO2 emissions, coming forward and making it public. And taking oaths of reductions and future “zero” emissions.

No, it’s not just that simple, there is also the Website Carbon Footprint issue. We who are in the business of digital communication can no longer look at our creations and think they are CO2 free. They aren’t… especially if they generate huge amounts of traffic and if they aren’t fully optimized to save as much bandwidth as possible.

This is a new way to look at SEO, this is environmental SEO - pure and simple. Our agencies can take advantage of this by leading the “green Internet” revolution and our clients can differentiate themselves from their competitors for having Eco-friendly websites.

If you want to start measuring your own Blog’s Carbon Footprint today, I strongly advise you to install this widget - It’s real easy and free!




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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