Other Uses for Keyword Advertising

Converse brings a breath of fresh air to advertising by using Google Adwords ads as part of an online game. This is such a cool and fresh idea that it just might become a brand new usage for those tedious text ads.

But this isn’t the first time search engine advertising has served other purposes than those which it’s meant for… for instance, election polls can be easily done through a keyword advertising campaign. With a solid sample of thousands of clicks, the Internet users will eventualy declare their favorite candidates.

Ah, and it’s also a great tool for coming up with new brand names before they hit the market. For $100 or less you can get your own private focus group!