Archive for July 7th, 2008

Other Uses for Keyword Advertising

07
Jul
08

Converse
Converse brings a breath of fresh air to advertising by using Google Adwords ads as part of an online game. This is such a cool and fresh idea that it just might become a brand new usage for those tedious text ads.

But this isn’t the first time search engine advertising has served other purposes than those which it’s meant for… for instance, election polls can be easily done through a keyword advertising campaign. With a solid sample of thousands of clicks, the Internet users will eventualy declare their favorite candidates.

Ah, and it’s also a great tool for coming up with new brand names before they hit the market. For $100 or less you can get your own private focus group!




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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