Sell out your family, do some product placement on YouTube

30

Jun

08

post info

By olivier PEYRE [FullSIX NY]

Tags: parody, participation, trendwatch, user generated advertsing, user generated content, video, web2.0, Youtube.

Sprint, the US cellphone network, launched today a pretty hilarious campaign that gives you the opportunity to ruin your precious video on YouTube to advertise Samsung’s new Instinct phone. Twenty bucks to make for the first 1,000 participants and $10,000 for the winner. A brilliant and shameless exploitation of user-generated content.

via Creativity’s blog.

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