Archive for June 30th, 2008

Sell out your family, do some product placement on YouTube

30

Jun

08

post info

By olivier PEYRE [FullSIX NY]

Tags: parody, participation, trendwatch, user generated advertsing, user generated content, video, web2.0, Youtube.

Sprint, the US cellphone network, launched today a pretty hilarious campaign that gives you the opportunity to ruin your precious video on YouTube to advertise Samsung’s new Instinct phone. Twenty bucks to make for the first 1,000 participants and $10,000 for the winner. A brilliant and shameless exploitation of user-generated content.

via Creativity’s blog.

The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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