Not only the idea behind this book is genius, but you don’t have to feel bad for purchasing another designer book that will probably never leave your bookshelves, since the £3 cover price all goes to UNICEF. A brillant idea developed by James West, who graduated from the University of the Arts, London (LCC) and worked at the London branch of design studio Pentagram before setting up Create/Reject.
Two drop-down menus (one for quantity, one for delivery destination), 2 buttons (buy it, pay) and some straight-to-the-point witty copywriting. So good it’s annoying.
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