The Cannes Lions 2008 International Advertising Festival is over…
Gifted creatives are lining up at the airport and gossipping in the frequent flyer lounge…
The Media Grand Prix is a mix of mobile/digital, good old traditional advertising group workshops praise social media and interaction, outstanding online campaigns like ‘HBO voyeurs’ are awarded because they extend offline, media planning companies claim to produce branded entertainment, print campaigns include interactive mobile tags, design is finally officially a media, pure 30” tv ads are scoring more on youtube than on TV and the Film Grand Prix goes to viral movies like ‘Gorilla’ from Cadbury or Halo 3 sequel!
What is sure here in Cannes this year, is that nothing is sure anymore. Short lists and winners are troubling even to creatives used to this cultural mashup.
Communication is changing and so is the Cannes Lions festival. In this battle of creativity, countries and agencies that used to be award-winning machines are being left behind. This year, the real winner is the consumer! He finally gets what he wants: Great interactive branded entertainment across all media.
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