Back in SxSW last March, Kathy Sierra introduced her audience to her friend Gary Vaynerchuk, who is, according to her, the “best example of someone who kicks ass at everything he does”:
On winelibrary.com, Gary shares his passion for wine with 80,000 viewers a day. Increase his stats, subscribe to his motivational show on iTunes andwatch it on the subway on your way to work in the morning. So much energy can only wake you up!
He already published 450 episodes. They all use the same recipe: a webcam, a bottle or two, a glass, a bucket to spit, and a super-excited Gary.
Gary uses many 2.0 online tools to promote his brand: himself. Friend him up on Corkd.com where he posts wine reviews, on facebook, twitter, pownce, linkedin, viddler, myspace…
He just released
To support his book, Gary does a TV-tour. Keep an eye on your TV guide, according to his previous national TV appearances (Conan O’Brian, Ellen DeGeneres), it should be worth spending some time on your couch. The weather sucks anyway.
With his passion and the love from his fans, he turned the wine-merchant family business in New Jersey from a $4.5 millions to now a $60m-a-year enterprise.
I am always embarrassed when I go out because my friends think that, as the son of French great wine-makers, I probably know everything about wine, so I am always asked to pick the bottle. Truth is, I have no wine culture at all. Friends, Mum, Dad, I’ve ordered Gary’s book this morning, you’ll soon be able to trust me when I say that we should go for the 2005 Chateau Lafayette Reneau Dry Riesling for its floral aromas, bright citrus flavors abound on the tongue.

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