Archive for May 23rd, 2008

Meet Gary Vaynerchuk, the Social Media Sommelier

23
May
08

Back in SxSW last March, Kathy Sierra introduced her audience to her friend Gary Vaynerchuk, who is, according to her, the “best example of someone who kicks ass at everything he does”:

  • On winelibrary.com, Gary shares his passion for wine with 80,000 viewers a day. Increase his stats, subscribe to his motivational show on iTunes andwatch it on the subway on your way to work in the morning. So much energy can only wake you up!

  • He already published 450 episodes. They all use the same recipe: a webcam, a bottle or two, a glass, a bucket to spit, and a super-excited Gary.

  • Gary uses many 2.0 online tools to promote his brand: himself. Friend him up on Corkd.com where he posts wine reviews, on facebook, twitter, pownce, linkedin, viddler, myspace

  • He just released Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, a book that is already #2 on Amazon in the Buying Wine guides. Check out the book page on the e-retailer’s site, Gary blogs there, gives consumers his email address to answer their questions before they click on buy, consumers post video reviews and they all gave a 5-star rating!

  • To support his book, Gary does a TV-tour. Keep an eye on your TV guide, according to his previous national TV appearances (Conan O’Brian, Ellen DeGeneres), it should be worth spending some time on your couch. The weather sucks anyway.

  • With his passion and the love from his fans, he turned the wine-merchant family business in New Jersey from a $4.5 millions to now a $60m-a-year enterprise. Some call him Oprah 2.0.

  • I am always embarrassed when I go out because my friends think that, as the son of French great wine-makers, I probably know everything about wine, so I am always asked to pick the bottle. Truth is, I have no wine culture at all. Friends, Mum, Dad, I’ve ordered Gary’s book this morning, you’ll soon be able to trust me when I say that we should go for the 2005 Chateau Lafayette Reneau Dry Riesling for its floral aromas, bright citrus flavors abound on the tongue.




    The TrendWatch:


    The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

    We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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