The problem with “Eco” is that it is usually seen in technology terms as a synonym for “Naff”. Nokia have taken steps to make us change our minds with the new Nokia 3110 Evolve.
It’s a piece of hardware that is made from 80% biosourced materials yet sacrifices none of the trademark Nokia nooks and crannies!
The “evolve” website also manages to convey and reinforce the message that biodegradability can be cool with matrix style exploding diagrams, showing us the phone with all its internal mechanisms laid bare.
The website’s point of entry is an invitation to explore the phone and one could argue that the way in which the site treats its user is as evolutionary as the hardware it is trying to advertise.
Have a play, get down with your bio side and evolve with the 3110!
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