Archive for May 14th, 2008

No news today? Oh, wait…

14
May
08

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By olivier PEYRE
1 Comment
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OK, it’s not exactly true. Levi’s is seeding a video where a bunch of hipsters do tricks to jump into an oversized pair of jeans.

Sounds familiar? Yeah, me too. Ray Ban did the same thing last year and got more than 3 million views.

The weird thing is that it’s the same agency, Cutwater, who came up with the 2 concepts. Hopefully they also have a tampon brand as a client and re-use the same concept. That would make my day.

The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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