OK, it’s not exactly true. Levi’s is seeding a video where a bunch of hipsters do tricks to jump into an oversized pair of jeans.
Sounds familiar? Yeah, me too. Ray Ban did the same thing last year and got more than 3 million views.
The weird thing is that it’s the same agency, Cutwater, who came up with the 2 concepts. Hopefully they also have a tampon brand as a client and re-use the same concept. That would make my day.
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