Archive for May 2nd, 2008

Crystal Ball – Generation Neo

02
May
08

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By luis FREITAS [FullSIX Portugal]
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Generation Dawning
Trendwatching isn’t all about reporting what is currently happening trend wise – it also requires an effort to be able to predict what will happen if things continue going down the road they are going now. It’s not a crystal ball method – we are not predicting the future or giving sure answers. It’s more an empirical approach to society – using the tools we have now, the knowledge we gained through the research to write these article and a gut feeling to say what we believe that will happen in the future. Continue reading ‘Crystal Ball – Generation Neo’

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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